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  • PR consulting and PR support
  • Development of communication initiatives and a go-to-market plan withing the overall brand launch strategy  
  • Development of the strategic PR program 
  • Planning and implementation of PR and advertising campaigns in mass media 
  • Preparation (writing and editing) and distribution of communication materials (press kits, press-/post-releases, images, etc.)
  • Writing of journalistic texts
  • Written translations from English/German into Russian (and vice versa)
  • Evaluation of information space and media monitoring (press-clipping); monthly/quarterly reports submitted in electronic and hard-copy formats 
  • Analysis of competitors' PR activities 
  • PR within the targeted online resources and social networks 
  • Organization of photo sessions 
  • Organization of individual interviews 
  • Media planning 
  • Advertisement placement in targeted media 
  • Development and implementation of partnership programs 

  • Organization of PR events (exhibitions, lectures, product presentations, etc.) with targeted media support 
  • Organization of events for mass media (press conference, round table, press cocktail, press lunch, press briefing, press tour, etc.) 



Fundamental knowledge in the area of design history and theory consolidated by Ph.D. and extensive teaching experience in the leading Saint-Petersburg universities, long-term cooperation with European design-oriented manufacturers, profound knowledge of the Russian interior design market, well-established partner relations with the leading media in design and architecture and broad experience in design-related journalism – these are the basics of my work.

Clients and partners